Article

Finance is only an exact science until a human touches it

"Finance is only an exact science until a human touches it. How you handle your money reflects who you are."

While budgeting remains a deeply personal aspect of our lives, our financial needs are fundamentally universal. This concept aligns with Maslow's Hierarchy of Needs, a psychological theory that outlines our needs across various levels: "physiological," "safety," "belongingness," "love," "esteem," "self-actualisation," and "self-transcendence." And, in today's digital age, we might add "connectivity" as a modern necessity! Similarly, the financial sector follows its own hierarchy of customer needs, categorized into three key areas: "security," "mobility," and "performance."

In today's rapidly evolving financial landscape, the security of our financial institutions is paramount. We seek stability and reliability from our banks and financial services, expecting them to safeguard our assets and provide a secure environment for our transactions.

However, there is a growing concern that our expectations regarding financial "performance" are diminishing. With technological advancements and changing market dynamics, the definition of financial success is evolving. What are your thoughts on how financial institutions can adapt to these changing expectations?

As we navigate the complexities of modern finance, it’s crucial to recognize the balance between scientific principles and human influence. Although finance aims to be a precise science, it is ultimately shaped by the individuals who interact with it. Our financial decisions reflect our values, priorities, and aspirations, making finance a dynamic field influenced by human behavior.

Whether you’re budgeting for your essentials or seeking to grow your wealth, remember that finance is not just a rigid formula but a field enriched by human choices and values.

Let's explore how we can harmonize the scientific aspects of finance with the personal touch that makes it uniquely human. By doing so, we can shape a financial landscape in Ireland that effectively meets both individual and collective needs.

 

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